Our agency attended a business convention in Washington. It was a great networking event that allowed us to connect with businesses that had one thing on their mind; Growth.
A mid-sized business owner approached us and asked:
Digital marketing vs social media marketing, which one is better?
We took a little time to gather our thoughts and present them to him, and here’s what they look like.
What is Digital Marketing?
Digital Marketing is an umbrella term that includes every aspect of marketing that uses the Internet to connect with customers.
What does Digital Marketing include:
- Social Media (yes even social media is part of digital marketing)
- Web-Based Advertising
- Text and Multimedia Messages
Digital Marketing vs. Social Media Marketing
We considered the following objectives when doing ‘digital marketing vs social media marketing’. This will help business owners make a decision that helps them grow sustainably.
Current Business Goals
Digital Marketing
This option is suited for much broader goals like increasing website traffic, generating leads, and making sure that at least 2% convert into customers.
Social Media Marketing
Whereas, a social media marketing campaign can help build brand awareness. You could directly start a conversation with your followers, which could help build a community.
